episode 19: scaling successes

November 6, 2024

Categories: Podcast

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iscover the power of scaling your business with a distinctly female approach in this insightful conversation with Katrina Purcell. Drawing from her extensive startup experience, Katrina shares strategies for leveraging your natural strengths as a woman to navigate the unique challenges of high-growth entrepreneurship.

The episode delves into Katrina’s journey transitioning from the corporate world to becoming a successful business owner. She emphasizes the importance of maintaining a flexible mission, vision, and values framework during periods of rapid scaling, and explores how women can capitalize on their innate abilities in empathy and change management.

Listeners will gain valuable insights on navigating the fundraising landscape, making strategic decisions about capital allocation, and cultivating the personal resilience needed to sustain scaling efforts. Katrina also underscores the power of building a strong support network of mentors and advisors to provide guidance along the way.

Throughout the discussion, Katrina offers a refreshingly authentic and practical perspective, addressing topics such as overcoming the fear of failure, setting ambitious goals, and achieving work-life balance as a female founder. Her insights provide a roadmap for entrepreneurs seeking to scale their businesses with intention, adaptability, and a distinctly feminine approach.

Whether you’re in the early stages of growth or navigating the complexities of a scaling enterprise, this episode is a must-listen for any woman looking to build a sustainable and thriving business.

Key Takeaways:

Women need to lean into their superpowers.
Surrounding yourself with a supportive network is crucial.
Resilience can be built through personal challenges.
Authenticity in leadership fosters trust and connection.
Change management is essential for leading teams through transitions.
Mission, vision, and values should be clear and inspiring.
Accessing capital requires confidence and a strong narrative.
Not all capital is good capital; choose wisely.
Scaling takes mental and physical preparation.
It’s okay to decide not to scale if it doesn’t align with your goals.

Discussion Timeline:

00:01 Empathy and Resilience in Female Leadership
06:11 Navigating Change Management
08:02 Mission, Vision, and Values
14:49 Accessing Capital
24:36 Scaling Strategies
29:52 The Decision to Scale or Not

Connect with Katrina Purcell:

Katrina on LinkedIn
Katrina’s Website
The Managed Chaos Podcast

About Raven:

Hi, y’all! I’m Raven O’Neal, a diversely curious serial entrepreneur with over a decade of experience. But the fun doesn’t stop there. I’m also a mentor, wife, mother, and business expert. I see my business as an extension of all my personal and professional life experiences, embracing growth and learning from a few fumbles along the way.

Throughout my business journey, I’ve supported over 500 female-led startups, advised more than 200 founders 1:1, and played a role in facilitating over $100M in funding. My calling is to help women transform their businesses and lives through collaboration and partnerships. I look forward to being with you every step of the way on your journey to growth and transformation. If you want to join the conversation, be sure to hit Subscribe wherever you get your podcasts.