October 9, 2024

Categories: Podcast

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n this engaging episode, Raven is joined by Dr. Kate Mason, a world champion debater, communications coach, and author of the forthcoming book Powerfully Likeable: How to Communicate Your Best Self and Get What You Deserve.

In this episode, Raven O’Neal and Dr. Kate Mason explore the vital role of communication in entrepreneurship, particularly for women, reframing it as foundational to business success rather than a mere soft skill. Kate shares her expertise in navigating difficult conversations, embodying authority, and balancing the challenge of being both powerful and likable without sacrificing authenticity.

Drawing on her experience with global brands like Google, Microsoft, and Netflix, she offers insights on overcoming cultural conditioning and developing a communication style that is both genuine and impactful, helping women maximize their influence in leadership roles.

Listeners will gain actionable insights as Kate discusses how building a personal communication strategy can enhance leadership effectiveness. Kate emphasizes the importance of introspection, helping women audit their communication habits and make strategic adjustments to better align with their authentic selves. They explore how calmness and authenticity often prove more effective in leadership than traditional notions of confidence, and how a well-defined communication style can elevate both personal and brand presence.

Key Takeaways:

Communication is foundational to business success, especially for women entrepreneurs.
Authenticity in communication is more important than adhering to prescribed “shoulds.”
Replace deference with warmth in professional interactions.
Conduct a personal communication audit to identify strengths and areas for improvement.
Influence often comes from calm, measured communication.
Focus on providing value rather than appearing “confident.”
Develop a communication style that aligns with your personal values and feels comfortable.

Discussion Timeline:

00:10 The Importance of Communication in Entrepreneurship
00:45 Navigating Difficult Conversations
01:35 Balancing Authority and Likability
02:49 Conducting a Communication Audit
04:55 Building Confidence and Executive Presence
06:46 Communication in Team Building and Productivity
11:17 Developing Your Brand Voice
15:46 Tips for Effective Communication
20:33 Overcoming Communication Challenges
25:52 Final Thoughts and Book Information

Connect with Dr. Kate Mason:

Dr. Kate Mason on LinkedIn

About Raven:

Hi, y’all! I’m Raven O’Neal, a diversely curious serial entrepreneur with over a decade of experience. But the fun doesn’t stop there. I’m also a mentor, wife, mother, and business expert. I see my business as an extension of all my personal and professional life experiences, embracing growth and learning from a few fumbles along the way.

Throughout my business journey, I’ve supported over 500 female-led startups, advised more than 200 founders 1:1, and played a role in facilitating over $100M in funding. My calling is to help women transform their businesses and lives through collaboration and partnerships. I look forward to being with you every step of the way on your journey to growth and transformation. If you want to join the conversation, be sure to hit Subscribe wherever you get your podcasts.